Advance United Series: Winning Through Data, Not Speculation (Ep. 1)

Since 2018, Mr. Atkinson has been the President and CEO of Talisker Gold, a wholly owned subsidiary of Advance United. An experienced exploration geologist and project manager with over 45 years of experience, Mr. Atkinson has spent his career in both mineral exploration and mining and in the environmental field as Vice President, Exploration Manager and Regional Manager with junior and major mining companies such as Newmont, Billiton and Agnico Eagle. He has reviewed, evaluated and acquired projects around the world and recently was part of the team responsible for mergers and acquisitions at American Silver. He has worked with investors to form and manage junior exploration companies.

In the area of mineral exploration, James has designed and managed multimillion dollar programs searching for and discovering various commodities including industrial minerals. These projects, comprised of up to 100 staff, involved geophysical, geochemical and drilling programs as well as prospecting and geological mapping. He has also negotiated option and purchase deals for mineral properties.

Mr. Glendenning leads the technology operations for Advance United’s Marketplace. He brings over 20-years of experience driving technology transformation and overseeing global IT operations, predominantly in the open-source information technology sector. Prior to his role as the CTO at Advance United, he served as the company’s technology consultant, overseeing the launch of the AU Marketplace Beta platform.

Since 2008, Kevin has been the president of Starnix Inc., a leading enterprise Linux and open-source solutions provider in Canada. A proponent of open source, Kevin is passionate about free software, open standards, and open access to information. He has overseen the development and deployment of numerous technology applications for organizations such as BlackBerry, AMD/ATI, Konica Minolta, and The Department of National Defence.

In 2011 Kevin co-founded FOSSter, a mentored Linux training company which became the title sponsor of Girls Learning Code; an organization which helps get more women involved in STEM at an earlier age. He is closely involved with the exam and certification development at Linux Professional Institute, the world’s largest vendor-neutral open-source certification body. Kevin is LPIC-3 Enterprise-certified with LPI.

Mr. Wright’s career is based on advertising and marketing experience as an award-winning director for multinational marketing and advertising agencies, having worked for businesses in Canada, the U.S. and the U.K.

Kevin has been instrumental in formulating successful marketing strategies and business strategies for clients such as Party Poker, Sympatico MSN, IBM, CIBC, L’Oreal, Rogers, Famous Players, Beck’s Beer and Vonage to name just a few.

With 20 years of marketing and advertising experience, he has a keen eye for reading and predicting customer needs. He combines this talent with a visionary entrepreneurial sense and proven success record. He has appeared on TV and lectured at Queens, Toronto and Western universities on the subjects of marketing and business strategy.

Mr. Wright has served on the boards of both public and private companies. He is a graduate of Queens University, a former diver in the Canadian Navy and a member of the Professional Engineers of Ontario.

Mr. Beck has over 30-years of financial, business operations, and capital markets experience, having worked in a C-level capacity with national financial institutions in various capacities as a financial analyst, institutional and proprietary trader, and in investment banking.

Initially, Mr. Beck leveraged his background in engineering to focus on a career in management consulting. After several years, he moved to the capital markets industry as a technology research analyst. He subsequently complemented this experience through work as an investment banker and proprietary trader.

David’s investment and technology background will aid Advance United’s next leg of growth with a focus on analytics and security. During his career, he established himself as a domain expert in analytics largely through his work as a top ranked technology research analyst in both New York and Toronto. David’s security expertise has been developed through work with, and investment in three security software start-up companies, which included Cloakware (acquired by Irdeto) and Assurent Secure Technologies (acquired by TELUS).

Mr. Beck has previously served as a director on four private and two public company boards. He holds an MBA from the Ivey Business School, University of Western Ontario and a B.Sc. (Engineering Physics) from Queens University.

Peter has a 30-year history of finding unique insights that elevate a brand’s reputation and, as a result, profit. He appeared in Marketing Magazine’s ‘Power List’ of the most influential people in Canadian communications. For several years he appeared at the top of Strategy Magazine’s creative report card list of the best Creative Directors, Art Directors, and Writers, all at the same time. He worked as a curator and was selected for the inaugural and permanent advertising collection of The Royal Ontario Museum and was included in The Canadian Graphic Design History Project. He is the founder of Zonetail (TSX: ZONE), a mobile platform for hotel guests and condo residents.

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